strategy, research & policy

creative Pathways 

Creative Pathways is an innovative online platform for those wanting to join B.C.'s film industry. With robust information and equity streams that open doors to opportunity, Creative Pathways guides the way.  

This platform is the result of years of work experience and listening to stakeholders. Notio Media has been behind this process from conception to creation to delivery and we are very proud of the result.  

  A new platform championing a dynamic motion picture workforce in B.C. that is equitable, diverse and inclusive.  

For Motion Picture Career Seekers in BC
Tools for Cultural Competency
Repeatable. Reliable. Comparable. Comprehensive. Sound. 


Working with Creative BC and Deetken Insights, we developed CIERA™, the Creative Industries Economic Results Assessment, a proprietary tool producing annual impact estimates for the province’s creative sector. 

 CIERA™️ estimates can be updated on an annual basis, except for data derived from Census Canada
CIERA™️ uses data from trusted and well-documented sources to generate its annual estimates 
CIERA™️ estimates can be compared to other sectors and regions 
CIERA™️ estimates cover the full scope of economic impact and move beyond GDP

Creative Pathways™️

The Creative Pathways project, driven by Creative BC, addresses the demand for skilled workers and aims to promote systemic change in the B.C. motion picture industry, fostering diversity and inclusion with support from major industry partners like Warner Bros. Discovery and Disney. Read all about Notio Media's work as the project's designer and lead in the Final Report. 

vancouver scripted summit 2023

The Vancouver Scripted Summit in 2023 was a first of its kind event in BC. The day-long event in downtown Vancouver brought screenwriters, showrunners, producers and buyers together to pitch, learn and meet and celebrate the fifth anniversary of the Pacific Screenwriting Program and in partnership with the CMPA - BC Producer's Branch. Notio Media was pleased to produce this event.

Pictured in this photo: Sonja Bennett and Sameer Gardezi. Photography: Rachel Morris.

IATSE Local 891 Gender pay study 

Our gender pay study for IATSE Local 891 - BC's largest labour union serving the motion picture industry allowed us to do an deep dive into work patterns, the specialized departments and  compensation for the membership.  Commissioned by the IATSE Local 891's Women's Committee, our payroll and member record analysis provided insight for members on the gap between men's pay and women's pay - even in a union environment. 

BC's Motion Picture Workforce - A labour market study

Our first of its kind research analyzed this freelance distributed workforce via its payroll data, surveys,  interviews and lots of whiteboard sessions.  Film and television production is big business in BC and this landmark study established many new insights, from which much of our policy and strategy work springs from.  

BC Motion picture safety Guidelines

Working through health guidance and public policy,  I lead the writing of the Safety Guidelines for the BC Motion Picture Industry's COVID-19 Best Practices with a wide coalition of stakeholders. This collaborative document paved the way for the motion picture industry to safely return to work during the pandemic.