I've been thinking about collaboration lately.  How the powerful collision of ideas can result in new creative approaches and also how we really are predisposed to work together to solve problems. 

According to the book, “The Enigma of Reason” (Harvard), the cognitive scientists Hugo Mercier and Dan Sperber,  as profiled by Elizabeth Kolbert in The New Yorker:  "Humans’ biggest advantage over other species is our ability to coöperate. Coöperation is difficult to establish and almost as difficult to sustain. For any individual, freeloading is always the best course of action. Reason developed not to enable us to solve abstract, logical problems or even to help us draw conclusions from unfamiliar data; rather, it developed to resolve the problems posed by living in collaborative groups.

That's a nifty idea, isn't it? Reason is borne out of the necessity to get along and move forward. Surviving against imminent threats hardly equates to developing an app, creating a new television property or launching a new venture, however,  in a competitive space (and what isn't?) we can see how collaboration makes all those things possible and so much better than a solo effort.

The collision of ideas and the iterative layers of thought that makes a project much greater than the sum of its parts is so powerful. Just as working with a dynamic and engaged team towards a common goal, well, that's just magic.  

Lisa Purdy