Millennials & Pay TV
Millennials - a huge and varied demographic that the content distribution business is looking closely at. Just how do they feel about Pay television?
According to Charlton Strategic Research, those Millennials who already subscribe to pay television are more likely than the age 35+ cohort to add additional channels to their existing cable package. The concept of pick and pay cable packages is appealing with strong awareness of choice (but not necessarily awareness of corresponding price) and a stated desire “to create your own package”. Awareness of TV Everywhere products among Millennials is significantly higher than the age 35+ demo and interestingly, word of mouth has been the key driver of that awareness.
If you want to look at the tv subscription habits of Millennials in Canada, take a closer look at CTAM Canada’s Research Reports and find out where the opportunities are in your business with this key demographic. Join CTAM Canada today and access custom Canadian research and trending data for the content distribution sector: https://ctam.ca/research
Disclosure: Lisa Purdy is a Board Member for CTAM Canada. A version of this article has been published to Linked In.